What better way to celebrate Earth Day – by being the influence behind the materials used for this years green campaign hosted by Bloomingdale’s for the NRDC.

Bloomingdale’s is partnering with the Natural Resources Defense Council (NRDC) through April to celebrate Earth Month. The partnership will be executed through various in-store and online events, visual elements, loyalty programs, special philanthropic merchandise and marketing materials.  Portland Color was awarded the print campaign creating in-store visual elements using Craft Paper and Earthboard.  A real green approach that was embraced by Visual Directors nationwide.

“Bloomingdale’s is committed to charitable giving and we are proud to be raising funds and awareness on behalf of the NRDC,” said Anne Keating, senior vice president of public relations & corporate philanthropy at Bloomingdale’s. “They have tackled the most serious environmental threats of our generation, and emerged with innovative, enforceable solutions making them a perfect partner for this cause.”

Bloomingdale’s will be creating Little Green Boutiques in stores across the country, featuring exclusive merchandise such as a green water bottle, reusable tote bag and sustainable umbrella. A portion of the proceeds of every item in the shops benefits the NRDC, including 10% of the proceeds from the sale of the Little Green Card, an electronic gift card that can be purchased at any denomination. As an added surprise, shoppers will be treated to a special matchbook seed packet takeaway at registers as a reminder to take care and give back to our environment. Green merchandise and gift cards will also be available online at www.bloomingdales.com.

In addition, Bloomingdale’s ensures that shoppers across the country will be stimulated with green animation this month. The NRDC film, “Acid Test, ” narrated by Sigourney Weaver, coming attractions from Disneynature’s film “Oceans,” and celebrity testimonials on how to green your life with easy steps from the NRDC will be playing at our “Good Deeds” walls throughout store locations. Shoppers will have the opportunity to obtain tickets to special screenings for “Oceans” through special in-store and online promotions.

During the much-anticipated “Friends & Family” festivities, green certificates will be handed out to shoppers who use their Bloomingdale’s credit card. The certificates will encourage customers to come back during the month of April to celebrate the environment with Bloomingdale’s and redeem their gift with purchase, spotlighting “Simple Steps,” an initiative of the NRDC consisting of easy, realistic tips that can make a real difference, whether a person has a minute, a morning, or a month.

Green is the new black for designers at Bloomingdale’s. Rogan Gregory, of Loomstate, and Rob McKinley, co-owner of the Surf Lodge in Montauk, NY, collaborate to launch a sustainable surf collection exclusively sold at Bloomingdale’s, proceeds from the collection will benefit the Surfrider Foundation. Online, the retailer will host a contest with famed handbag designer Rebecca Minkoff. Entrants will design a unique reusable tote bag by logging onto www.bloomingdales.com/design and submissions will be whittled down to 50 favorites based on user votes. A panel of style experts from Bloomingdale’s and Rebecca Minkoff will select a grand prize winner who will receive a $3,000 shopping spree at the upscale department store and whose winning design will be sold exclusively at bloomingdales.com. The entrant with the most votes can also win $1,000 shopping spree!

Lastly, in an ongoing effort, Bloomingdale’s does its part to reduce their carbon footprint with the completion of the first installment of solar power rooftop panels in the Bergen County, NJ store; additional installments to roll out in other stores over time.